Opened in 1988 as Toronto's first on site roastery, Coffee Tree Roastery has been a fixture of the Bloor West Village neighborhood for over three decades. Inspired by the aroma of roasting coffee along the Champs Elysees and the ritual of Parisian cafe au lait, the founders set out to bring that same experience to their community. Today, beans are roasted on an American made San Franciscan barrel roaster, with the process visible to visitors most days from their shop at 2412 Bloor Street West. Long before ethical sourcing became a trend, Coffee Tree championed Fair Trade, organic, UTZ, and Rainforest Alliance certified coffees, reflecting a commitment to both quality and the well being of farming communities.