Incapto launched in June 2020 amid the pandemic in Barcelona, founded by Francesc Font, Bea Mesas, and Joaquim Mach with a clear mission to transform coffee consumption habits in Spain. They created an innovative alternative to disposable capsules by combining specialty coffee subscriptions with super automatic machines that deliver freshly ground quality without waste. Every day at their roastery in Ripollet, Barcelona, they roast small batches to maintain absolute control over flavor, freshness, and aroma while eliminating unnecessary intermediaries. Their rapid growth to 20,000 individual customers and over 2,000 businesses in just three years reflects a market hungry for accessible, sustainable specialty coffee that does not compromise on quality or environmental responsibility.